Merchant benefits

Measurable Turnover Increase

In the retail sector, it is hard to measure the return on (upfront) marketing spending. As such, retailers and local service providers have the justifiable demand to spend a turnover-based amount by offering a discount or a turnover-based commission if and only if the purchase takes place.

Community Purchasing Power

Exploiting such a risk-free program is difficult because customers entering the shop in response to the advertisement do not hold an anonymous “certificate” that would identify the “sender of the customer” to enable the measurement of the effectiveness of advertising.

The Solution

Our platform provides the opportunity for a growing community, for example, for for-profit and non-profit companies (foundations, chambers, trade unions, societies), artists, and athletes to issue unified, 18 characters long bar codes, so-called bercodes for their clients, members, fans, supporters, etc. that can be printed (or glued) on any data media (for example a keyring or a plastic card), or displayed on the screen of a mobile phone.

Ensuring Customer Benefits

The most effective method for the communities mentioned above to motivate the members of their network to purchase in the shops of their partners is to provide these members with direct (instant) discounts. It is essential to offer a discount attractive enough to motivate bercode holders to change their purchasing habits. (The recommended discount is equal to one-third or half of the margin on the product or service.) Search results on our Shop Finder will be sorted in descending order of discounts offered by the commercial traders.

Positive Discrimination of Communities with Bigger Purchasing Power

Merchants primarily focusing on “premium” customers (economists, doctors, journalists, lawyers, businessmen, etc.) get extra presence. If you use this opportunity and offer a double discount for Extra and Business bercode holders (approximately 20 percent of all bercode holders), our Partners that issue such bercodes will advertise your business more effectively. As these users will surely filter their search in the Shop Finder for those merchants/service providers that prioritize them, you will also benefit from this option ‒ if you target the right group.

When a Discount is not the Solution

If you are not active in the retail sector (such as Fast-moving consumer goods), i.e., the products and services you sell are customized and/or their price range is high or you serve customers based on a contract, for example, car and motorcycle (dealers), banking, insurance, Internet Service Providers, cultural services (library, museum, theater tickets), utility services, education, financial advising, remote monitoring, telecommunication, travel, newspaper subscriptions, etc., then we do not recommend that you provide a discount for bercode holders as this would probably not motivate anyone to make a long-term decision. You should consider issuing your branded (customer) card instead. (Similarly, we cannot accept discount offers from Direct marketing or Multi-level marketing agents.)

Automated Administration

Our Accepting Partners can also use our free administration service (this is mandatory for webshops). As part of this, the data generated during the use of bercodes is collected and then stored so that it can be retrieved at any time.

There are three possible ways to communicate data:

1. Using your cash register system (barcode scanner) using an API. This description has to be used for webshops.
2. With the browser on an Internet-enabled device (notebook, PC, tablet, etc.) used in addition to their cash registers.
3. Using our free app.

We automatically supplement the traffic data with the names of our Issuing Partners so that not only possible cashier mistakes can be avoided, but also our Accepting Partners can get valuable marketing information.

Enhanced Cooperation Level

The above data communication also offers the opportunity to undertake to pay a minimum of 3% (HUF 3 per liter in the case of fuels - in countries where fuel discounts are applicable) acquisition commission in exchange for multiple advertisements sent directly to users. Our Issuing Partners can view the acceptance points separately in one of the menu items of their administration interface, after which they can expect a commission from our Accepting Partners; therefore, they will communicate them much more frequently to their bercode holders. (Our platform immediately credits two-thirds of the acquisition management fees to the balance of our respective Issuing Partners.)

Our Priority Accepting Partners may also choose to accept Light and Basic level bercodes (for the Basic with only a half discount). Since, in the long run, half of the issued bercodes will be Light or Basic (cards with the latter can be downloaded for free from most of our Issuing Partners), you can gain twice as much potential purchasing power as part of the high-level cooperation.

The start of our Cooperation

Our additional sales generation service is provided only for those retailers or local service providers (upon registration) that have received or purchased a bercode from an Issuer Partner, with the following parameters: